Place Category: Marketing
We’ve been in business since 2009, starting out primarily as an SEO company (hence the name “SEOteric”). It is a play on “esoteric” which means “intended for or likely to be understood by only a small number of people with a specialized knowledge or interest.” SEO as a process and as an industry is by its very nature esoteric, so it certainly seemed to fit.
Since 2009, the web and technology has come a long way in a short amount of time. Google, the largest search engine, has also had some major evolution over that time period. If we were going to stay at the leading edge of SEO, our company was going to have to grow and adapt as search engines and technology did. We learned that our results were much better when we controlled the website design and development aspects of each project, so we expanded into offering website design, development, and SEO services.
As we have matured as a company and our clients’ needs have grown, we further expanded into developing our own hosting infrastructure to better maintain and secure the websites we build. We’ve also expanded into Adwords (pay per click marketing), email marketing, and social media marketing to offer a full suite of marketing services.
SEO has evolved to touch just about all aspects of online activity – including website quality and relevance, hosting performance, social media influence, PR management, and branding. Our full service approach helps us get the best results, and we continue to explore new opportunities for helping our clients succeed.
We’ve been further expanding our service offering and now offer a unique solution for small businesses, enterprise businesses, and e-commerce businesses. Working with clients large and small has given us some great insight on how to better service our customers, and we hope you will let us show you that difference.